Find Where Users Drop Off
Build a funnel in minutes and see its history right away. Find the step where visitors leave and where they went instead.
Every step, measured
Build funnels from pages, events and goals, counted in the order you set. See conversion and drop-off at every step.
Funnels for every use case
From checkout flows to onboarding sequences, track journeys of 2 to 10 steps.
E-commerce Checkout
Track cart -> checkout -> payment -> confirmation to find where revenue leaks.
SaaS Onboarding
Monitor signup -> first action -> activation to improve user retention.
Content Conversion
Measure blog -> signup -> purchase to understand content ROI.
Funnel analytics features
Everything you need to understand and optimize your conversion journeys.
Funnel Builder with Live Preview
Add 2 to 10 steps from pages, events or existing goals, and reorder them with up and down buttons. Pick real pages from your site with a live match check, and watch a live preview of the funnel while you edit. Funnels are calculated from your recorded data for any period you choose, so a new or edited funnel shows its history immediately. Choose a time window: the same visit, or within 1, 7 or 30 days. Edit, rename, duplicate, pause or delete any funnel.
Drop-Off Analysis
See how many stopped at each step, where they went instead, who stops most often, and a short AI explanation in plain words.
Segment Comparison
Compare started, finished and conversion by device, country, channel, host or entry page. Dashboard filters and saved segments apply too.
Time-to-Convert
See the median time to finish the funnel and the usual time between steps.
Funnel Ideas
Get funnel suggestions built from the paths visitors really took in the last 30 days. Use one to open the builder pre-filled. Nothing is created automatically.
Optimize Every Step
Build conversion funnels and find exactly where users drop off. Fix the leaks and grow your business.
Pro and above • 2 to 10 steps per funnel • Cancel anytime