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Hotjar

Honest Comparison for 2026

Zenovay vs Hotjar

Hotjar is now part of Contentsquare. Its current suite includes heatmaps, replay and analytics products. Compare the current product and plan rather than legacy Hotjar Plus or Business prices.

TL;DR: Zenovay combines web analytics, replay, heatmaps and Stripe revenue attribution. Evaluate whether its workflow fits your site alongside the current Contentsquare offering. Standard GA4 is free; using two products does not necessarily mean two paid subscriptions.

At a Glance

01

Compare visual analytics

Zenovay combines web analytics, replay, heatmaps and Stripe revenue attribution. Evaluate whether its workflow fits your site alongside the current Contentsquare offering. Standard GA4 is free; using two products does not necessarily mean two paid subscriptions.

02

Compare plans and usage

Contentsquare offers Free, Growth, Pro and Enterprise plans. Prices and allowances depend on the selected product, usage and billing interval. Zenovay Pro starts at $20/month with event-volume limits. No blanket saving percentage is established.

03

Revenue Attribution Included

Zenovay connects Stripe to marketing channel and campaign attribution. Contentsquare also offers revenue-related analytics; availability depends on the product and plan. Compare payment integration, attribution scope and your required reports.

Feature Comparison

FeatureZenovayHotjar
Revenue AttributionBuilt in, connect StripeRevenue goals and tracking on Pro (sales-quoted)
Web AnalyticsFull analytics dashboardBehaviour analytics; Product Analytics is a separate product
HeatmapsClick and scrollClick, scroll, movement
Session ReplayIncluded in ProOn every plan, capture capped by tier
In-Page SurveysNot availableBuilt in
PrivacyCookie-free by defaultPart of Contentsquare (France), cookie-based
Pricing$20/mo Pro (all-in-one)See current pricing
Setup Time2 minutes5 minutes
White-labelScale and EnterpriseNot available
3D GlobeReal-time visualizationNot available
Feedback WidgetsNot availableBuilt in
Agency FeaturesMulti-client, 10 websitesLimited
User ResearchAI interviews by link, no in-page widgetSurveys and feedback widgets
Uptime MonitoringRUM + synthetic checks, SSL alerts, incident managementError and performance monitoring, no uptime checks
SEO Health MonitoringBuilt in, SEO score and issue trackingNot available
Consent Management (CMP)Built-in GDPR/CCPA consent bannerNot available
Feature FlagsRemote config with targeting rulesNot available
Accessibility MonitoringBuilt in, WCAG issue scanningNot available
Carbon FootprintPer-page CO2 scoring and sustainability reportsNot available
Third-Party Script MonitorScript performance impact analysisNot available
Status PagesComing soonNot available
Multi-Domain TrackingCross-domain visitor identity linkingNot available
Chat Alerts (Slack/Discord)Real-time webhook notificationsNot available
AI/MCP Integration100+ MCP tools, OAuth 2.1, on every planContentsquare MCP, 300 tool calls a month on Free

Official sources checked October 8, 2026. Features and prices may change; confirm the plan you intend to use.

Contentsquare · Feature documentation

Thinking about switching? Read our Hotjar alternative guide.

Switching from Hotjar? Follow the step-by-step migration guide.

Where Hotjar Excels

We believe in honest comparisons. Here is where Hotjar genuinely has the edge.

Market leader in heatmaps

Established brand, mature product, extensive documentation. Hotjar pioneered the heatmap category and has years of refinement.

Built-in surveys

Collect user feedback directly on your site. Zenovay focuses on analytics, not surveys, so you would need a separate survey tool.

Feedback widgets

Let visitors report issues inline on your site. A unique feature for collecting qualitative user feedback in context.

UX research tools

Purpose-built for understanding user behavior qualitatively. If UX research is your primary job, Hotjar is built for you.

Where Zenovay Excels

The specific advantages that make businesses switch from Hotjar to Zenovay.

All-in-one platform

Zenovay combines web analytics, replay, heatmaps and Stripe revenue attribution. Evaluate whether its workflow fits your site alongside the current Contentsquare offering. Standard GA4 is free; using two products does not necessarily mean two paid subscriptions.

Revenue attribution

Zenovay connects Stripe to marketing channel and campaign attribution. Contentsquare also offers revenue-related analytics; availability depends on the product and plan. Compare payment integration, attribution scope and your required reports.

Compare plans and usage

Contentsquare offers Free, Growth, Pro and Enterprise plans. Prices and allowances depend on the selected product, usage and billing interval. Zenovay Pro starts at $20/month with event-volume limits. No blanket saving percentage is established.

Privacy-first by default

Cookieless mode is the pre-selected option for new sites, so nothing lands on the visitor's device, and your data is never fed into an advertising product. Hotjar is now part of Contentsquare, whose default tracking is cookie-based.

Pricing Comparison

Zenovay

Free
1 website, basic analytics
$0/mo
Pro
5 websites, heatmaps, replay, attribution
$20/mo
Scale
10 websites, agency dashboard, SSO
$90/mo
Enterprise
Unlimited, custom SLA
Custom

Hotjar (Contentsquare)

Free
Depends on product and plan
$0/mo
Growth
Depends on product and plan
See current pricing
Pro
Depends on product and plan
See current pricing
Enterprise
Depends on product and plan
See current pricing
Contentsquare offers Free, Growth, Pro and Enterprise plans. Prices and allowances depend on the selected product, usage and billing interval. Zenovay Pro starts at $20/month with event-volume limits. No blanket saving percentage is established.

Choose Hotjar if...

  • UX research is your primary need
  • You need built-in surveys and feedback
  • Your team only needs heatmaps (not analytics)
  • You already have analytics covered with another tool

Choose Zenovay if...

  • You want to replace both Hotjar AND GA4
  • Revenue attribution matters to your business
  • Privacy and cookie-free tracking matter
  • You want one bill instead of two

Frequently Asked Questions

Can Zenovay really replace Hotjar?

Zenovay combines web analytics, replay, heatmaps and Stripe revenue attribution. Evaluate whether its workflow fits your site alongside the current Contentsquare offering. Standard GA4 is free; using two products does not necessarily mean two paid subscriptions.

How do Zenovay's heatmaps compare to Hotjar's?

Both offer click and scroll heatmaps. Hotjar has a slight edge in UX research features (surveys, feedback). Zenovay's advantage is combining heatmaps with full analytics and revenue attribution in one tool.

How do the plans and costs compare?

Contentsquare offers Free, Growth, Pro and Enterprise plans. Prices and allowances depend on the selected product, usage and billing interval. Zenovay Pro starts at $20/month with event-volume limits. No blanket saving percentage is established.

Does Zenovay have rage click detection?

Yes. Zenovay detects rage clicks, dead clicks, and frustrated user behavior, similar to Hotjar's frustration signals.

Can I migrate from Hotjar to Zenovay?

Yes. Install the Zenovay script alongside Hotjar, compare the data, then remove Hotjar when ready. No data migration needed since heatmap data starts fresh.

Ready to replace Hotjar and GA4?

One platform. One bill. Revenue attribution included.

No credit card required · Setup in 2 minutes · Free plan forever