What Changed, and What to Check Next
AI insights compare your selected period with the comparison period and sum it up in a short briefing: the numbers that moved, where the change came from, and one next step for each finding.
A briefing you can read in a minute
Every finding comes with its numbers and one next step. Changes within normal day-to-day variation are left out.
Example briefing with sample numbers
Visits rose 21% to 12,480
10,315 in the comparison period. Largest gains: Germany (+1,104) and France (+512).
See all moversAsk about thisLast Tuesday was unusually busy
2,140 visits, 2.4 times as many as on a typical Tuesday (890).
Show in chartAsk about thisBounce rate rose 6 points
41% to 47% across 12,480 visits.
Compare entry pagesAsk about thisEmail brought 380 fewer visits
1,020 to 640 visits (-37%).
View in AnalyticsAsk about this
How AI insights work
Calculated from your own analytics, with the same periods, filters and segment as your dashboard.
Compare
The selected period is compared with the previous period or an earlier one, like on your dashboard.
Rank
Changes within normal variation are left out. Up to five findings remain, the most important first.
Act
Each finding has one next step, and Ask about this opens Ask Zenovay with its numbers.
What AI insights show you
Short, specific and calculated from your own data.
A Briefing with Numbers
The headline says how visits changed and which sources or countries contributed most. Below it you see your five key metrics with their change and up to five findings under What stands out: unusually busy or quiet days, possible automated traffic, new and lost sources, shifts in bounce rate and visit duration, and the largest gains and drops. Your dashboard filters and segment apply here too.
Possible Automated Traffic
When traffic from one country or source looks automated, the finding shows the evidence, such as how much of it came from one or a few networks and how long the visits lasted. You decide what to exclude.
One Next Step per Finding
View in Analytics, Show in chart, Compare entry pages or See all movers take you straight to the data behind a finding.
Top movers
See which sources, pages, countries and devices gained or lost the most visits. Smaller changes within normal variation are hidden, and a click on a row filters your dashboard.
Ask about this
Opens Ask Zenovay in a new chat with the finding’s numbers in the message. You can edit the question, and nothing is sent until you press send.
See What Changed, with the Numbers Behind It
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