Track What Matters Most
Count the visits that open a page, click a link or button, or send an event from your code. From newsletter signups to purchases, measure every conversion that matters.
Your goals, at a glance
Conversions and conversion rate for every goal, compared with the previous period.
Newsletter Signups
+8%Free Trial Starts
+5%Demo Requests
+12%Documentation Views
-3%Four ways to define success
Choose the goal type that matches your conversion. Mix and match across your site.
Page Visit Goals
Count visits that open a page like a thank-you page, checkout confirmation or pricing. Pick real pages with a live preview, and use /{locale}/pricing to cover every language version.
Link Click Goals
Count clicks on links by where they lead, such as a booking page, an app store or a partner site. No code needed.
Event Goals
Count an event your site sends from its code, like a sign-up, a form submission or a video play. Pick from the events your site already sends.
Button Click Goals
Count clicks on a button or any element, matched by a CSS selector. A click on anything inside the element counts too.
Goal tracking features
Everything you need to define, track, and optimize your conversion goals.
Visual Goal Dashboard
See every goal in one list with conversions, conversion rate and value for the period you choose, compared with the period before. Create a goal in three steps: pick real pages from your site with a live preview of what matches, or pick an event your site already sends and watch the live check turn green. Add a value per conversion and open any goal for a trend chart and its latest conversions. One menu lets you edit, rename, duplicate, pause or delete each goal. Any goal can be a step in a funnel.
Goal Attribution
See where conversions come from by source, device, country, page and entry page.
Multi-Language Sites
One pattern like /{locale}/pricing covers every language version of a page, and /blog/** matches a whole section. Exact, starts with, contains, ends with and regular expression matching work too.
Segment Breakdown
Dashboard filters and saved segments apply to goals, and each goal shows its conversions by device and country.
Goal History
A new goal counts the last 12 months of your data right away. Change what a goal counts and the past is recounted with the new rule, with the previous numbers archived. Button and element clicks count from the moment you create the goal.
Define Success, Then Measure It
Set conversion goals and see their history right away. Know exactly what's working and what needs improvement.
Pro and above • Four goal types • Cancel anytime