Honest Comparison for 2026
Zenovay vs Umami
Umami is beautifully simple open-source analytics. Zenovay puts session replay, heatmaps and revenue attribution in its $20 plan rather than its $200 one.
TL;DR: Umami is a lightweight, privacy-focused analytics tool with a 2KB script and an MIT license, and Umami Cloud now reaches replay, heatmaps and white-labelling on its $200/month Business tier. Zenovay includes replay and heatmaps on Pro at $20/month, and adds uptime monitoring, error tracking, A/B testing and AI user interviews.
At a Glance
Same Features, Different Tier
Umami Cloud does reach session replay and heatmaps, but only on Business at $200 a month. Zenovay includes both on Pro at $20, along with uptime monitoring, SEO health and AI user interviews.
No DevOps Required
Umami self-hosting requires Node.js, a database and server management. Zenovay is fully managed. One script tag, 2 minutes, done.
Revenue + Behavior Intelligence
Umami reports revenue and attribution. Zenovay connects Stripe directly and pairs the numbers with heatmaps and session recordings, so you can see how the visit that paid actually went.
Feature Comparison
| Feature | Zenovay | Umami |
|---|---|---|
| Revenue Attribution | Built in, connect Stripe | Revenue and attribution reports |
| Heatmaps | Click and scroll | Included on Business |
| Session Replay | Included on Pro and above | Included on Business, 5,000 replays |
| Custom Events | Yes | Yes |
| Goals | Yes, with revenue tracking | Yes, basic |
| Teams | Full team management | Up to 10 on Pro, unlimited on Business |
| Open Source | No | Yes (MIT) |
| Self-Hosting | No (cloud only) | Yes (Node.js + database) |
| Script Size | ~5KB | ~2KB |
| Privacy / Privacy First | Privacy-first by default, cookie-free | Depends on where you self-host |
| Setup Time | 2 minutes | 2 min (cloud) / 30+ min (self-hosted) |
| White-label | Scale and Enterprise | Included on Business |
| User Research | AI interviews shared by link, voice on Pro and above | Not available |
| Uptime Monitoring | RUM + synthetic checks, SSL alerts, incident management | Not available |
| SEO Health Monitoring | Built in, SEO score and issue tracking | Not available |
| Consent Management (CMP) | Built-in GDPR/CCPA consent banner | Not available |
| Feature Flags | Remote config with targeting rules | Not available |
| Accessibility Monitoring | Built in, WCAG issue scanning | Not available |
| Carbon Footprint | Per-page CO2 scoring and sustainability reports | Not available |
| Third-Party Script Monitor | Script performance impact analysis | Not available |
| Status Pages | Coming soon | Not available |
| Multi-Domain Tracking | Cross-domain visitor identity linking | Not available |
| Chat Alerts (Slack/Discord) | Real-time webhook notifications | Not available |
| AI/MCP Integration | 100+ MCP tools, OAuth 2.1, on every plan | MCP access on Pro and above |
Competitor details verified September 2026.
Where Umami Excels
We believe in honest comparisons. Here is where Umami genuinely has the edge.
Lightest tracking script (2KB)
Umami's 2KB script is one of the smallest in the industry. Virtually zero impact on page load speed. If script size is your top concern, Umami is hard to beat.
MIT open-source license
Umami uses the permissive MIT license, not AGPL. You can fork, modify, and use it commercially without restrictions. Maximum flexibility for developers.
Self-hosting simplicity
Umami is relatively straightforward to self-host with Node.js and a database. For developers comfortable with deployments, it offers full data control at minimal cost.
Clean, focused interface
Umami's dashboard is deliberately simple and beautiful. No feature overload, no learning curve. Just the essential metrics presented clearly.
Where Zenovay Excels
The specific advantages that make businesses choose Zenovay over Umami.
More in the plan you would actually buy
Session replay, heatmaps, uptime monitoring, error tracking, A/B testing, SEO health, AI user interviews, consent management, feature flags, accessibility monitoring and carbon tracking. Zenovay Pro is $20 a month; the Umami tier that reaches replay and heatmaps is $200.
Session replay and heatmaps at Pro pricing
See exactly where visitors click, scroll and get stuck, and watch full session recordings. Umami Cloud offers both on its Business tier, which starts at $200 a month; Zenovay includes them on Pro at $20.
Revenue attribution built in
Umami reports revenue and attribution. Zenovay connects Stripe directly, measures MRR and LTV from your live subscriptions, and attaches payments to the visitor journey that earned them.
A deeper MCP surface
Umami Cloud includes MCP access from Pro. Zenovay's MCP server exposes over 100 tools across analytics, replay, heatmaps, revenue, uptime, webhooks and account management, and it is on every plan including the free one.
Pricing Comparison
Zenovay
Umami
Choose Umami if...
- You want the smallest possible tracking script (2KB)
- MIT license and self-hosting flexibility matter most
- Basic traffic analytics and custom events are sufficient
- You prefer a clean, minimal dashboard
- You have the infrastructure to self-host
Choose Zenovay if...
- You want session replay and heatmaps without paying for a $200 tier
- Zero infrastructure management is important
- You want uptime monitoring, SEO health and AI user interviews in one tool
- You want the widest MCP surface for AI agents
- You manage multiple client websites or run an agency
Frequently Asked Questions
What does Zenovay have that Umami does not?
Uptime monitoring, error tracking, A/B testing and feature flags, SEO health checks, AI user interviews, consent management, accessibility monitoring, carbon footprint tracking and third-party script monitoring. Session replay and heatmaps exist on both, but on Umami they start at $200 a month and on Zenovay at $20. Zenovay's MCP server also exposes over 100 tools.
Is Umami really free?
Self-hosted Umami is free under the MIT license, but you pay for hosting, databases and maintenance. Umami Cloud's Hobby tier is free with 100K events a month and one website. Pro is $20/month for 1M events, 20 websites and MCP access; session replay, heatmaps and white-labelling start on Business at $200/month.
How does script size compare?
Umami's script is approximately 2KB, one of the smallest in the industry. Zenovay's script is approximately 5KB, still lightweight but larger. The 3KB difference is negligible for most sites but matters if absolute minimal page weight is your top priority.
Can Umami do session replay or heatmaps?
Yes, on Umami Cloud's Business tier, which is $200 a month and includes 5,000 replays with additional replays billed per recording. They are not available on Hobby or Pro, and not in the self-hosted edition. Zenovay includes session replay and heatmaps on Pro at $20 a month.
Can I switch from Umami to Zenovay?
Yes. Install Zenovay's script (2 minutes) alongside Umami, compare the data, then remove Umami when you are satisfied. You gain session replay and heatmaps without moving to a $200 tier, plus uptime monitoring, error tracking and A/B testing.
Ready for replay and heatmaps at $20?
Session replay. Heatmaps. Revenue attribution. Uptime monitoring. All in one script.
No credit card required · Setup in 2 minutes · Free plan forever
